Last week the revue platform wasn't playing well. About 500 of you did not get the news letter via email whilst the vast majority did, even though it was available online and most people got to it via the link. If you were left waiting heres the link.

Unpopular parenting move?

Never ask your kids what they want to be when they grow up.

Push for Passion instead.

Discuss plans and reasons, support decisions. Don't suggest the university or profession etc, they need to be bought in, commit to a path, their path. Help if asked.

We spend too much time thinking what our kids should be doing vs asking them what they like and why? We need to reverse this curse of our passions on their desires.

Help them challenge the status quo?

Instead of putting them in some pre slotted role, help them ask difficult questions, give them the confidence to make the mistakes, they have enough societal pressure, they don't need parental pressure. Give them the belief that there is no one path, any path they choose they will find you right behind them. Help them develop as humans vs guiding them/forcing them into frames. If any thing, break all pre-existing frames.

Totally fair to encourage youngsters to aim high and dream big. But take it from me: those aspirations should be bigger than work.

Asking kids what they want to be leads them to claim a career identity they might never want to earn.

Instead, encourage them to think about what kind of person they want to be — and about all the different things they might want to do. Doing is always > than being .

Outcomes

Build franchises. Easier said than done. If you have a business that has demand, don't let your self be the limiting factor. If your process works for you:

1)Document it

2)Have others try it (for repeatability)

3) Price it so it becomes a business in a box

4)Export it locally, then regionally, then globally

An other way to look at it is, locked value. Most of us get no where in life because we don't ask the right questions. Or we just don't ask questions. My rule is, whats the worst that can happen? Some one will say no. You can move on to ask some one else.

It's all a story. Find the moments.

1)People forget the news

2)Thats why news papers re post same stories over and over

3)Build a compelling story so it gets told over and over again

What are you on about?

I am going to list businesses not started by you, but whose products you consume, that have no PR, no outlet, no story teller, perhaps you can dig in to their origin stories and work with them to franchise their products.

1) Malik Nihari

2)Khalifa Khatai

3)Pehlwan Rehwri

4)Sohan halwa

5)Dehli Rabri House

6)Manoo Siri Paaye

An other way could be a local artisan, a local service provider, an old business(with a fax machine) that can be modernized. Find some thing that works where you are, where you live, where you use the service your self and take it to a different (but similar demographic market). If it works, don't re build, license, franchise move out. If some one has invested in the long game, built a brand and they stand out, you can perhaps motivate, convince them to work with you to franchise it out.

It's much harder to build some thing today vs finding some thing whose business model is validated, just license and scale.

One New Thing (that I learnt recently)

Dry cleaning isn't dry at all and is only called dry because it uses chemical solvents instead of water.

When you wash clothes at home in the washing machine, water is the solvent used to do the cleaning. Many types of fabric, however, do not handle water very well. For example, wool and water just don't mix. There are also many types of stains that water is not particularly good at removing.

The term dry cleaning is a little misleading, in that it isn't actually dry. Instead, it means that instead of using soap and water, dry cleaning employs chemical solvents that remove dirt and grease and eliminate stains. One of the earliest solvents used was kerosene, which had the downside of being flammable. After World War II, dry cleaners began to use a solvent called perchloroethylene, also known as perc, which became the industry standard because of its effectiveness. Once clothes are cleaned with the solvent, the chemical itself is extracted and reused, and the clothes are pressed to eliminate wrinkling.

The clothes are washed in this solvent, and then the solvent is recovered in an extractor so it can be reused (and so that it does not evaporate into the air and cause pollution). Once the clothes are cleaned, they are pressed so they look like new.

Boring Stuff that Scales

Exactly 66 years ago, Elvis Presley took a polio shot on national television.

Just that one moment changed the public perception of vaccination in the US. The number of children taking vaccines shot in a single year up from less than 1% to more than 80%.

There were more than 28,000 Polio cases in 1955, but by 1979 the US was polio free. With that one shot, Elvis did more for American healthcare than any other human.

So what scaled here? Our actions scale exponentially when trust is involved in it. What does that mean?

You see, you trust, you embrace. Trusting some one or some thing may seem boring, but if executed correctly, outcomes linked to trust have higher return than outcomes without trust.

What you should be watching

Collecting taxes and distributing tax money are core tasks for a modern state. This documentary presents the history of taxation, from the French Revolution to political protest movements like France’s "Gilets Jaunes”.

Taxation has always been a topic of fierce political debate. After the 2008 financial crisis and the austerity policies that followed, voices of protest were heard all over Europe: whether from Brexit supporters in the United Kingdom, the "Gilets Jaunes” (or "yellow vests”) in France, or those disadvantaged by German reunification. These protests highlight a growing mistrust of citizens toward their governments. Tax policy, it turns out, is often a bone of contention.

Since the American Revolution, with its rallying cry of "No taxation without representation", taxation and popular sovereignty have been mutually dependent. Current protests are a reminder to those in power of this basic rule of democracy. Meanwhile, the protests themselves hark back to turbulent moments in history: Since the Middle Ages, taxation has led to repeated conflicts between Europeans and their rulers. This two-part documentary follows the trail of these conflicts.

Monetize your time

By exploring these tools that don't need a sign up. You will thank me later.

https://www.nosignup.tools/

Made in Pakistan

We need to stop thinking about hard assets like real estate machinery etc and think in terms of subscriptions, SaaS, Intellectual property, build once sell many times. Heres a fantastic example beyond being a Fiverr seller or free lancer.

Check out https://www.teacherspayteachers.com/ Teachers Pay Teachers is an online marketplace where teachers buy and sell original educational materials. It is an incredible idea where you are an essential part of the world's first open marketplace for teachers to buy, sell, and share original teaching resources. TpT's mission is to empower teachers to teach at their best.

Think about expanding your luck surface area by entering a new marketplace or vertical where your content, if good is infinitely reusable against a revenue to you.

One Last Thing

Startup grit and sales as a function of prior experience. This tweet got me thinking. If you are looking for a co-founder or a sales leader, time to look at individuals with unique experiences and skills.