Build once sell many times. Is as true for the physical economy as it is for the digital economy. Old school keeps teaching us the lesson if we only want to learn from what came before us.

If we do it right, we can continue to profit from the foundations we lay. I was reading some where on line (cant recall now where), that Ralph Lauren is the best example of cross segment ownership, brand building, economies of scale and leveraging what you have.

How?

Owning an aesthetic across various pricing scales is a sure fire way to profitability and long term growth, and they have done well with that.

Let's dig in.Ralph Lauren Corporation was founded in the year 1967 by its founder Ralph Lauren. It is one of the most recognized brands in the fashion industry and operates with help of its numerous brand names like Polo(the not yet rich but aspirational rich), Ralph Lauren(price of admission for what being rich looks like), RRL(landed gentry) & Purple Label(the I don't care what it costs level).

RRL (pronounced "double RL"), named after the Lauren family's ranch in Colorado. The RRL brand is a love letter to the Great American West - a niche passion project that has gained a real cult following among heritage Americana enthusiasts over the years since it was started in 1993. What a fantastic story to create tiers within a pre existing brand.

Outcomes

Niches are great. Be it gardening, animal husbandry, power washing, mural painting. Your outcomes are as good as your research and your commitment to doing some thing meaningful.

We have given up on the small data points in search of big data. The truest form of monetization comes from finding the little stuff within big stuff. I read a post in a group that spoke about looking at any field and identifying say products within it and then hunting amazon reviews that are 2-3 star and building upon it by doing the exact opposite to get 4-5 star reviews and better product. What was this about?

""Let's say you are selling stands.

The competition is bloody out there. You would want a way to market to a specific segment of that market. A unsatisfied audience.

Enter Amazon reviews.

Look for the 2-3 star reviews.

You will start to see a common pain point(s).

There is your marketing angle.

In this example a large part of people where disappointed with the sturdiness of the stand.

Using this tactic we've found the perfect angle:

"finally get a sturdy stand."

You are now catering to that segment.

This tactic is freaking amazing in ANY industry, online or offline.

The premise was markets within markets. This is easy to explore and easier to make profitable to get better outcomes.

One New Thing (That I Learnt today)

Appliances that exist pre dominantly in Asia.

Boring stuff that Scales

An activity that continues to solve things for me and give me perspective:

Allowing my self to be bored & be Idle.

Removing the cloud of big distraction and the "I cant do anything syndrome, because I do not have the resources"

But since most people have no time, they don't get ideas that change their outcomes. Boring really is beautiful. Let boredom settle in.

One summer before the advent of Google maps, as I worked with a bunch of other university kids on break and not much to do. We wanted to figure out a way to get in to doing tasks for folks around their homes in the US. Sending registered mail by UPS etc was expensive and most unsolicited mail hits the trash bins. Ringing the bell was not practical and would take too much time. So how do we get folks to notice our mailer that said we had 1-5 services available.

Digital cameras were new and expensive, but we had one available to us. We went around neighborhood by neighborhood taking street pics with the house frontage. Creepy perhaps? Bringing them back using a word processor to insert the image printing a colored copy on the envelope(after many a failed attempt) we got 50 envelopes ready with property pics on them.

We then went out distributing them, it had our phone number on it. 22 people called back asking how we got their home photo on the cover. Led to some conversations, 8 paid jobs and an intro to a landscaper who hired us to do this for his actual business. We printed 800 envelopes for him and got 12% of every job he landed. It was the best summer pay out.

An idle mind, leading to an idea, leading to making money taught us more lessons that summer than most classes had.

What you should be reading

As we build a business, a company and a team and we grow successfully we come upon the need to provide titles to people. Title inflation is a disease. I read a fantastic post on Titles and how to go about thinking about them as you build out your business. The article below, is a fantastic investment of your time.

https://medium.com/@gokulrajaram/the-one-thing-ceos-should-delay-as-long-as-possible-ea28347714b0

Monetize your time

By reading worthwhile business ideas with practical solutions to building a 10k$ income stream. Here are 11 for you try and commit to, at-least one.

Made in Pakistan

Power lifting champion...

One Last thing

This is powerful on may levels. Success like water wants to flow, so let it. It will happen on its own, just be aware to kill the knots in the flow and you are destined for success. We all have it in us, but not all can see it in time to ensure the flow. You have one job, remove the obstacles vs worrying about engineering success. Simple yet profound.