Not Everything Needs a Business Model

I read something this week that I haven't been able to shake. The gist of it: when a friend shares something they made, you don't have to immediately suggest they turn it into a business. Sometimes the nicest thing you can say is that you loved it.

That one sentence rearranged something for me, because I am guilty of the exact opposite, constantly.

A friend sends you a voice note of a song she's been writing. It's good. Better than good. And within four seconds you've said it. "You should put that on Spotify."

Someone shows you the woodworking bench they built in their garage. "You should sell these."

Your cousin sends the illustrations she's been doing at night. "Open a shop. People would pay for these."

I have done this to people I love. It feels like the highest compliment I have available, because in my head, taking something seriously means building something around it.

But watch what actually happens in that moment.

They made a thing for the joy of making it. They handed it to you. And you handed it back with a to-do list attached.

Now there's a market. A price. A question of whether it's good enough. The thing they did on a Sunday because it made them feel alive is now a thing they're failing to monetize.

We've built a culture where every skill is a side hustle waiting to be discovered, and every hobby is unmonetized potential. Where doing something purely because you love it feels almost irresponsible.

Founders are the worst offenders. We see an opportunity in everything, and we call that vision.

Sometimes it's just an inability to let something be.

The rarest thing you can give someone right now is permission to be good at something for no reason. No audience. No revenue. No plan to scale it.

So here's the whole thought.

Next time someone shows you something they made, try stopping at the first sentence.

"This is beautiful. I love that you made this."

Then say nothing else. Let it sit there, unoptimized.

They know it could be a business. They're adults. If they want that, they'll get there on their own.

Protect the thing they do just because it makes them happy. That's what keeps them making anything at all.

Hit reply and tell me: what's the thing you do purely for yourself, that you'd never want to turn into a business?

Featured Story:

The Man Who Won

In 1963, a Detroit engineering professor named Robert Kearns was driving in light rain. His wipers had two settings: on and off. On smeared the glass. Off left him blind.

He had also been half-blinded in one eye years earlier by a champagne cork on his wedding night, so he thought about vision more than most people do.

He went into his basement and worked on the problem for years. Voltmeters, capacitors, oscilloscopes, a glass-panelled office next to his wife's laundry room. He logged his findings in twenty-three notebooks of three hundred pages each.

He invented the intermittent windshield wiper. He patented it.

Then he took it to Ford.

They gave him a meeting. Then more meetings. They asked him to price the units. He rented a warehouse. He was going to build them himself, with his six kids, as a family business. That was the entire dream. Not a payout. A factory.

Five months later, Ford told him they had developed their own and no longer needed him.

In 1969 Ford launched the intermittent wiper on the Mercury line. Cost them ten dollars to make, sold for thirty-seven. Within a few years Chrysler, GM, Saab, Honda, Volvo, Rolls-Royce and Mercedes all had one.

In 1976 his son bought a Mercedes wiper circuit. Kearns took it apart on his workbench. It was his design.

He had a breakdown and spent two weeks in a psychiatric ward.

Here is where it stops being an inspiring story.

From 1977 onward, when asked his occupation, Kearns answered "litigant."

He sued Ford. He sued Chrysler, GM, Mercedes, Porsche, and more than twenty others. He ran out of money for lawyers and represented himself, questioning witnesses on the stand. The cases took twelve years and then fifteen. His children worked the filings. One son got caught obtaining documents improperly through a romantic entanglement with an opposing paralegal.

His wife Phyllis, after thirty-six years and six children, divorced him in 1989.

In 1990, Ford offered him thirty million dollars to settle.

He turned it down.

His own lawyers were appalled. He did not care about the number. He wanted a court to state on the record that he invented it, and he wanted the supply contract, the factory, the thing he had asked for in 1963. "If I walk out of there with nothing more than a check," he said, "then I'm nothing more than an employee of Ford."

The jury awarded him $5.2 million. Ford eventually paid $10.2 million rather than keep fighting him. He won Chrysler too. Across everything, roughly thirty million dollars.

The same number he had refused.

When the Ford verdict came in, he was not in the courtroom. He was alone in the Maryland woods, cooking knockwurst on a portable stove.

He died in 2005, of brain cancer complicated by Alzheimer's, in a nursing home. He never got the factory.

Why I keep thinking about this one.

Every founder reads this story as a warning about protecting your IP. That is the shallow reading and it lets you off the hook.

The real lesson is harder. Kearns was right. Completely, provably, legally right. Ford did steal it, a jury said so, and being right did not save him. It became the thing that ate him.

There is a version of this man who takes the licensing deal in 1970, builds something, and dies happy. He did not take it, because what he wanted was never really the money. He wanted to be acknowledged. And there is no settlement figure that buys that, which is why no offer was ever going to be enough.

You know this feeling. The partner who cut you out. The employee who took the deck. The investor who passed and funded your clone. The competitor running your positioning word for word.

You are probably right about them. That is not the question.

The question is what being right is going to cost you, and whether the thing you actually want from the fight is something a win can even deliver.

Sometimes the most expensive thing you will ever do is refuse to let something go.

Sources: The Washington Post, "Accomplished, Frustrated Inventor Dies" (Feb 2005); The Baltimore Sun (Mar 1995); The Hustle; Historical Society for the U.S. District Court, Eastern District of Michigan.

Quick Wins: Recommendations & Discoveries

📚 Book | The Talent Code by Daniel Coyle (2009)

There is a tennis club in Moscow called Spartak. One indoor court. Freezing climate. Rusting fences and weed-choked clay. Same latitude, roughly, as northern Manitoba.

Over a three year stretch, that single club produced more top-20 women's players than the entire United States. A country of 300 million people, with academies in Florida and year-round sun and every resource money can buy.

One court beat all of it.

Daniel Coyle spent years hunting places like this. A music camp in the Adirondacks where students make a year of progress in seven weeks. A storefront vocal studio in Dallas that kept producing pop stars. A ski academy in Vermont with a hundred kids and fifty Olympians. Brazilian football. A single town in Renaissance Italy.

Every one of them was poor. Every one of them was cramped. None of them had the equipment.

What they had instead was a specific kind of practice. At Spartak, players swing in slow motion, without a ball, while a coach makes tiny corrections. They are not allowed to compete for the first three years. Three years of pure technique before anyone keeps score.

Coyle's argument is that skill is not a gift you were issued or denied at birth. It is myelin, a physical substance your brain wraps around a circuit every time you fire that circuit correctly, slowly, at the edge of your ability, while catching and fixing your own errors. Struggle is not the obstacle to getting good. Struggle is literally the mechanism.

Which means constraint is not your problem.

Read this if you have ever looked at someone with better tools, better funding, better connections, and quietly concluded that the game was decided before you sat down.

Spartak had one court. You have a laptop and an internet connection.

🔧 Tool | Run the AI on Your Own Machine (Ollama)

Here is something the discourse is not telling you clearly enough, so I will.

You do not need a paid AI subscription to learn AI. You do not need tokens, credits, or an API bill. You can run capable models on a laptop you already own, for free, forever, offline.

The tool is called Ollama. It is open source under an MIT license, it installs in about two minutes on Mac, Windows or Linux, and the download is small. Models come from a public library and cost nothing. Your only running cost is electricity.

What you can actually run:

With 8GB of RAM and no graphics card, small models like Phi-4-mini, Gemma 3 1B or Qwen3 1.7B work. Slow, but real.

With 16GB, which most laptops from the last three years have, you are into 7B and 8B models. Good enough for summarising, drafting, learning, and basic coding help. On CPU alone expect a few tokens per second, which is fine for anything that is not live chat.

With any discrete GPU you move up considerably from there.

It exposes a local endpoint that mimics the standard API format, which is the part that matters most for your career. It means the code you write against your free local model is the same code that runs against a paid frontier model later. You are not learning a toy. You are learning the actual interface.

How to start, this week:

Install it. Pull one small model. Run it. Then give yourself a real project, not a tutorial. Something with a user, even if the user is you. A tool that cleans up your own messy notes. A script that reads your invoices. A bot that answers questions about one document you know cold.

Ship it badly. Fix it. Ship it again.

That is Spartak. Slow reps, tight constraints, no audience, no scoreboard for the first stretch. The people who will be dangerous in three years are not the ones with the best subscription right now. They are the ones who did a thousand small repetitions on cheap equipment while everyone else was arguing about which plan to buy.

The barrier to entry is not money. It has not been for a while.

It is whether you are willing to be bad at something in private for long enough to get good.

Contrarian Corner

The Hobby You Gave Up to "Be Serious" Was the Thing Making You Smart

Researchers at Michigan State compared every Nobel laureate in the sciences from 1901 to 2000 against ordinary working scientists.

The laureates were nearly three times more likely to have a serious arts or crafts hobby. Twenty-two times more likely to perform, sing or act. Twelve times more likely to write fiction or poetry. Seven times more likely to paint, draw or sculpt. Five times more likely to do woodwork, mechanics or glassblowing.

Separate research found that having a persistent, demanding hobby predicts career success in any field better than grades, test scores, or IQ.

Better than IQ.

Not the extra hours. Not the second degree. The woodworking.

And here is the part that should bother you. The mechanism only works while the thing stays useless. The moment it has a customer, a price and a launch date, it stops being the place where your brain wanders and starts being another quarter to hit. You convert the asset into inventory and wonder why the ideas dried up.

Every founder I know has quietly killed the one thing that was making them interesting, because they could not justify the time.

Your edge is not more work. It is the hour you cannot put on an invoice.

Source: Root-Bernstein et al., "Arts Foster Scientific Success," Journal of Psychology of Science and Technology (2008); The Conversation (2022).

Community Spotlight :

The Man Who Didn't Read the Manual

In 1983, Australia staged its first Sydney to Melbourne ultramarathon. 875 kilometres. Five and a half days of running. The best endurance athletes in the world showed up with coaches, sports scientists, and precisely calibrated nap schedules.

Then a 61 year old potato farmer named Cliff Young walked up to the registration table in overalls and work boots and asked for a number.

They thought it was a prank.

He had grown up on 2,000 acres with 2,000 sheep and no horses and no tractors. When storms came in, he rounded up the flock on foot. Sometimes for two or three days.

The race started. Young shuffled. It was so slow and so awkward the press named it the Young Shuffle.

Every elite runner had the same strategy: run roughly 18 hours, sleep 6. That was the accepted method. It was in the manual.

Young had not read the manual.

He just did not stop.

While the field slept the first night, the old farmer shuffled past all of them. By dawn the professionals woke up to find they were chasing a pensioner. He led for five days straight and finished in 5 days, 15 hours and 4 minutes, beating the previous record by nearly two days and the runner up by ten hours.

Then the sport studied his shuffle, found it was dramatically more energy efficient, and adopted it. Three later winners of the same race used it.

He did not beat them with talent. He beat them with an assumption they never thought to question.

Every industry has a manual. How long the sales cycle takes. What margin is normal. How much you have to raise. When you are allowed to rest.

Most of it was written by people describing what they did, not what was possible.

Somebody is about to shuffle past your whole category in work boots because they never learned what they were supposed to do.

Original Story here.

Thought of the Week:

Every founder runs a conditional. When we hit the number. When the round closes. When someone finally acknowledges what I built.

Then I'll relax.

But the milestone always moves, and you have handed your contentment to people who do not know they are holding it. Kearns turned down thirty million because what he wanted was not money. It was acknowledgement. No cheque pays that out.

Joy is not the reward at the end of the build. It is the fuel you need during it.

Find your "once we, then I can finally." Then ask what happens if it never comes.

You already have permission. You have had it the whole time.

One last thing.

FASTer stays ad-free. That is settled. So it grows exactly one way: someone reads it, thinks of a specific person, and sends it on.

If something here landed, forward it. To the friend who quit the thing they loved because it wasn't making money. To the founder stuck in a fight they're winning and losing at the same time.

That is the whole growth strategy. It has always been you.

If you're a founder who's stuck on the commercial side, that's the work I do: www.chinookstrategy.com

Better Outcomes to all…

-Faizan…

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