FASTer - Issue #162

June 14, 2024

Life’s best reels📽,as Marketing Frameworks

The AIDA framework is a classic marketing model that can be likened to life's best reels, capturing and holding your attention until you’re compelled to act. Here’s how it works:

  1. Attention:

    • Objective: Just like an eye-catching reel, the goal here is to grab the audience's attention.

    • Strategies: Use striking headlines, vivid visuals, and engaging content that stand out and draw in potential customers.

  2. Interest:

    • Objective: Once you've got their attention, the next step is to pique their interest, much like the intriguing narrative of a reel.

    • Strategies: Share information that resonates with the audience’s needs or problems. Highlight benefits, features, and unique selling points to maintain their interest.

  3. Desire:

    • Objective: Build a strong desire for your product or service, similar to the excitement generated by a compelling reel.

    • Strategies: Utilize persuasive language, testimonials, reviews, and emotional appeals to make the audience want what you’re offering. Show how it can enhance their lives or solve their problems.

  4. Action:

    • Objective: Finally, drive the audience to take action, akin to the call-to-action at the end of a great reel.

    • Strategies: Include clear calls to action (CTAs), offer incentives (like discounts or free trials), and make the purchasing process as seamless as possible.

Just like a well-crafted reel captivates and engages viewers, the AIDA framework guides marketers in structuring messages and campaigns to effectively move potential customers through these stages, leading to successful conversions.

Outcomes

r/SomebodyMake This is a fantastic resource for discovering new startup ideas. It's filled with product requests that real people are looking for. By browsing here, you can ensure you're creating something with genuine demand and avoid building products nobody wants.

Tip: Use the search bar and enter "app" to filter results specifically for app ideas.

One New Thing (That you should know)

I am here to help. Some one shared a wonderful list on a discord group, resources for finding more remote opportunities to supplement, enhance, grow and scale your outcomes.

Boring Stuff That Scales

The new desired network effect —> Viral video word of mouth

What You Should Be Reading(about)

The Backwards Law, a concept popularized by philosopher Alan Watts, suggests that the more you pursue something, the more you reinforce the notion that you lack it, thereby making it harder to achieve. In essence, striving for a positive experience is itself a negative experience, while accepting a negative experience can be a positive experience. This paradoxical idea teaches that acceptance and letting go can lead to greater success and fulfillment than relentless pursuit.

The Backwards Law

  1. Concept:

    • Definition: The Backwards Law posits that the more we chase after positive experiences, the more we emphasize their absence, making them harder to attain. Conversely, accepting negative experiences can lead to positive outcomes.

    • Philosophical Basis: Originated by Alan Watts, it draws on Eastern philosophies like Taoism and Buddhism, which advocate for non-attachment and acceptance.

Why they teach the Backwards Law to Navy SEALs

Navy SEALs undergo some of the most rigorous training in the world, where mental toughness is as crucial as physical endurance. The Backwards Law is integrated into their training to help them develop resilience, adaptability, and mental clarity.

  1. Mental Toughness and Acceptance:

    • Training Focus: SEALs are trained to accept discomfort, pain, and uncertainty rather than fighting against them. This acceptance reduces anxiety and stress, allowing them to maintain focus and composure under pressure.

    • Example: During grueling physical exercises or "Hell Week," SEAL candidates learn to embrace the pain and fatigue. By accepting these challenges rather than resisting them, they conserve mental energy and enhance their endurance.

  2. Non-Attachment to Outcomes:

    • Training Focus: SEALs are taught to concentrate on the process rather than the outcome. This reduces the fear of failure and helps them stay in the moment, improving their performance and decision-making abilities.

    • Example: In high-stakes missions, focusing solely on the successful completion can create undue stress. Instead, SEALs break down tasks into manageable steps, focusing on each action without being overly attached to the end result.

  3. Calmness Under Pressure:

    • Training Focus: The Backwards Law encourages SEALs to remain calm and composed, even in chaotic situations. Accepting the chaos rather than trying to control it helps them think clearly and act decisively.

    • Example: In combat scenarios, staying calm and collected is crucial. SEALs practice mindfulness and stress-reduction techniques, reinforcing the idea that accepting the chaos allows for better control over their responses.

Practical Applications in SEAL Training

  • Mindfulness Practices: Incorporating meditation and breathing exercises to help SEALs remain present and reduce anxiety.

  • Simulated High-Stress Scenarios: Exposing trainees to extreme conditions and teaching them to accept and work through these experiences.

  • Debrief and Reflection: Encouraging reflection on experiences to understand the value of acceptance and letting go of the need for control.

By embracing the principles of the Backwards Law, Navy SEALs enhance their mental resilience, enabling them to perform at their best in the most challenging and unpredictable environments. For you to enhance your outcomes this is a fantastic framework to learn from and adopt.

Monetize your time

By knowing how to research.

In today's fast-paced digital age, the art of thorough research is becoming increasingly rare. Many believe that watching a TikTok video or a YouTube channel equates to genuine research, but this couldn't be further from the truth. True research involves diving deep into credible sources, cross-referencing information, and critically analyzing data to form well-rounded and accurate conclusions. The ability to research effectively is not just a valuable skill; it's essential for making informed decisions, fostering critical thinking, and distinguishing fact from fiction in an era flooded with misinformation. Rediscovering and honing this lost art can empower individuals to navigate the complex landscape of information with confidence and discernment.

This is the best thing you will read this week.

One Last Thing

The origin of things. Do you wonder where popular terms come from. Do you ever think you could popularize some thing to a point that it could changes yours or others outcomes?

Bonus! Thought of the week

I over heard a conversation between two friends the other day discussing how they feel about food inflation in Canada and how it still doesn’t impact the 1%.

F1: Every store is a museum when you are broke

F2: Every museum is a store if you are rich enough

It has stayed with me. Perspective and context change the outcomes even of conversations. Now imagine applying it to your life.