FASTer - Issue #114
In the late 1960s, Coca Cola organized a notable event in St. Mark's Square, which involved arranging birdseed in the shape of their well-known logo.
This resulted in a large gathering of pigeons that unknowingly formed the Coca Cola emblem while feasting on the seeds.
A photograph taken from above captured this moment, turning it into a famous piece of advertising history. However, it is important to note that this creative initiative was not entirely original.
Coca Cola drew inspiration from Assicurazioni Generali, an insurance company based in Venice, which frequently utilized birdseed to attract pigeons and shape them into the letters "A G" in the square.
Every thing new is some thing old
Coca Cola did not invent this idea, they just executed it well. The folks before them who actually executed it for the first time, are not remotely as famous as Coke when it comes to branding, image building or theatrics of publicity.
Moral of the story, ideas are a dime a dozen, you do not have to re invent the wheel. You Just have to execute better.
"Coca Cola: Taking inspiration from insurance companies and pigeons since the 1960s.”
For any businesses considering a similar advertising technique, it is crucial to be aware that feeding pigeons in Piazza San Marco has been illegal since 2008.
The outcomes of the young change when you help them with direction, clarity and dish out advice with substance and positive re inforcement. It is tragic to see children being raised by tablets and screens and with content but not conscience. The only way we have an impact on the outcomes of future generations is if we take control of our own generation. Meaning we contribute actively for a future that is as glorious as our past. If we outsource our kids to machines, their outcomes will also be mechanical. If you are a mom, dad, a friend, a mentor, teach these 40 phrases to your sons and daughters so they can be more resilient, successful, and confident in life.
One New Thing (That I didn't Know)
Lonnie Johnson, a Black scientist employed at NASA in the early 1980s, was engaged in a project related to jet pumps. In a fortuitous accident, he inadvertently directed a stream of water across the room, sparking a brilliant idea for an innovative water gun.
This led to the creation of the immensely popular Super Soaker. To assess the viability of his creation, Johnson conducted an initial evaluation, comprising himself and his seven-year-old daughter.
Her exuberant delight provided unequivocal confirmation that the water gun possessed immense potential. Subsequently, from the early 1990s onwards, the Super Soaker became a ubiquitous source of summer amusement for children throughout the United States. Moreover, this invention propelled Lonnie Johnson into the ranks of multimillionaires.
The lesson here is, it doesn't matter what you train for(in this case a NASA engineer) unless you are ready to embrace change your outcomes will be marginal.
Boring Stuff That Scales
Learning AI prompts. Yes they are all the rage but once you the how, the what becomes really easy. This is one of the better guides, I have read that should give you the ability to apply boring facts to better outcomes.
Microsoft released a new guide to prompt engineering.
I've summarized it in this thread.
Heres whats covered:
- The structure of a prompt
- Tips for composing prompts
- How to be clear and specific
- Providing sample outputs
- Providing relevant context
More below 👇
— AI Daily (@AlexAIDaily)
May 26, 2023
What You Should Be Reading
The life and social media habits of Gen Z. Why? Because you likely do not know what you do not know. You will thank me later. This is a key insight that people continue to miss. Let this be a superpower that allows you to enhance your outcomes.
Today’s youth have a better understanding of social media than you.
We know it’s a profit center but have also created a whole incognito-style social media you’ve never seen.
Here’s what we’re doing:
— robyn (@_robyn_smith)
May 28, 2023
Monetize Your Time
You've probably heard that you shouldn't trade time for money. Contrary to that being the popular belief. There are exceptions to the rule. The way to monetize your time some times is to know when to make an acceptable trade. If you are starting off or planning a new venture or in transition you need to have the ability to measure for your self when it is acceptable. Here is a guide that is must for founders to read.
You've probably heard that you shouldn't trade time for money.
But here are 5 instances where you *should* trade time for money:
— Nathan Barry (@nathanbarry)
May 26, 2023
One Last Thing
The Story of Grace Hopper & Quiet Success
Grace Hopper was a computer scientist who is best known for developing the first compiler for a programming language. A compiler is a program that translates human-readable code into machine-readable code.
Hopper was born in New York City in 1906. She studied mathematics and physics at Vassar College. After graduating, she worked as a teacher and a research assistant at Yale University.
In the early 1940s, Hopper joined the United States Navy Reserve. She was assigned to work on the Mark I computer, one of the first electronic digital computers.
Hopper quickly realized that the Mark I computer was difficult to use. She developed a compiler for the Mark I computer, which made it much easier to write programs for the computer.
Hopper's work with compilers was groundbreaking. She is considered to be the "mother of compilers". Her work has had a major impact on the development of programming languages and computer software.
Hopper retired from the Navy in 1986, but she continued to work as a computer scientist. She died in 1992 at the age of 85.
Hopper was a scientist who made a major impact on the world. She was a true pioneer and her work will be remembered for generations to come yet most people do not know of her, but that does not mean her work doesn’t touch every one every time they use a computer. Focus on the problem not the solution or notoriety.
Bonus! Thought of the week
The Long Game.
The James Bond franchise is a great example of how to play the long game. It has been around for over 60 years and has consistently engaged audiences with its exciting stories, iconic characters, and stylish visuals. Here are a few things that founders can learn from the 007 franchise:
Focus on quality over quantity. The 007 franchise has released only 25 films in its 60-year history. This is in stark contrast to many other franchises, which churn out new films on an annual basis. By focusing on quality over quantity, the 007 franchise has ensured that each film is a polished and entertaining experience.
Don't be afraid to change with the times. The 007 franchise has evolved over the years, reflecting the changing social and cultural landscape. For example, the early films were more campy and lighthearted, while the later films have become darker and more serious. By being willing to change, the 007 franchise has remained relevant and engaging for generations of fans.
Build a strong brand. The 007 brand is one of the most iconic in popular culture. It is synonymous with excitement, adventure, and glamour. By building a strong brand, the 007 franchise has been able to reach a global audience and generate billions of dollars in revenue.
Founders who want to build successful businesses can learn a lot from the 007 franchise. By focusing on quality, being willing to change, and building a strong brand, they can create businesses that will last for decades.
Here are some additional tips for founders who want to play the long game:
Start with a strong foundation. Make sure you have a solid business plan and a team of talented people who share your vision.
Be patient. It takes time to build a successful business. Don't expect to become an overnight success.
Be adaptable. The business landscape is constantly changing. Be prepared to adapt your business model to meet the needs of your customers.
Never give up. There will be setbacks along the way. But if you're passionate about your business and you never give up, you will eventually achieve your goals.
The Sound of 007, follows the remarkable history of six decades of James Bond music, going behind the lens into one of the greatest movie franchise and the iconic 007 theme song.