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- FASTer - Issue #106
FASTer - Issue #106
Things are tough. Economic crisis, macro indicators are all in a tail spin. No amount of what the other person tells you, you have a right to worry about your outcomes. No less if worrying solved problems the world would be problem free, but instead it's full of worried people. Moral of the story, learn how to cope because problems and challenges come and go. I came across a fantastic story around crisis and crisis management, we are not the first ones to live in or face adversity.
In 1855, John D. Rockefeller got his first job. He was just sixteen, making 50 cents a day bookkeeping. On his 18 Birthday financial crisis stuck. The Panic of 1857 rocked America. Businesses failed, production stalled and the country sank into a depression. Many panicked and fled finance. But not 18-year-old Rockefeller.
Lessons from Rockefeller
The first lesson to be learned is to maintain composure during times of chaos, as adversity is constantly present. The individuals who emerge victorious are those who can regulate their responses to such circumstances. John D. Rockefeller was recognized for his exceptional poise, which he possessed even at the age of 18. Rather than being overwhelmed by the market crash, Rockefeller saw it as a chance to acquire knowledge. He saved his money and observed the mistakes of others. His capacity to remain calm ultimately resulted in tremendous accomplishments.
The second lesson, discipline is crucial for survival. Rockefeller learned the market's unpredictability, how speculation destroys wealth, and that discipline is vital for success. He applied this skill when he entered the oil business, eventually owning 90% of the market while his competitors vanished due to irrationality and fear. Rockefeller's disciplined approach won the day.
The final lesson Clarity is key, so slow down. Rockefeller had a unique ability to see clearly when others couldn't, even during crises like the American Civil War and various financial crashes. By maintaining his clarity, he succeeded while others faltered. Remember to slow down and maintain clarity in times of stress.
When it comes to John D. Rockefeller, opinions are split. Some view him as an ingenious businessman, while others see him as a greedy and unethical capitalist (or perhaps both).
However, there are some valuable lessons we can learn from his success, regardless of our opinion:
To see clearly, slow down and take your time.
Discipline is key for survival in any field.
Keeping calm in the midst of chaos can be the key to success.
Outcomes
In an era of automation, AI, templates, same same and fast content creation. Be your self to get better outcomes.
Did you know that people tend to notice and remember individuals who stand out from the crowd? This phenomenon is called the Von Restorff Effect (also known as the "isolation effect" or the "bizarreness effect"), according to behavioral scientists. In fact, we're 30 times more likely to remember something when it's different from what we're used to seeing.
So, what's the lesson here? It's important to strive to be different and unique in our own way. Whether it's in our personal or professional lives, standing out from the crowd can make a huge impact and leave a lasting impression on those around us. So, let's embrace our individuality and use it to our advantage!
In the same spirit let your work stand out, don't be a cookie cutter in the world of template providers. Be different, it will enhance your outcomes. We don't embrace this and in our effort to be more like some one or some thing else, we become less of our selves.
If you're looking to build an audience of potential buyers, it's not enough to simply copy what others are doing. Those "proven" templates from so-called gurus won't necessarily work for you. All this hustle bustle and hustle porn on twitter is not enough. If you want to truly stand out and make a lasting impression, you've got to work smarter, not harder. So, instead of just following the crowd, take some time to think creatively and find your own unique approach. Trust me, being un-ignorable is worth the extra effort!
Research has shown that there are a few hacks that can help you differentiate yourself & be un-ignorable whilst making a lasting impression:
Use storytelling: People are more likely to remember stories than facts or figures. Use storytelling to convey your message and make an emotional connection with your audience.
Leverage humor: Humor can be a powerful tool for capturing attention and creating a memorable experience. But be careful not to overdo it or use humor inappropriately.
Use visuals: Visuals can make your content more engaging and memorable. Use eye-catching images, videos, and infographics to break up text and convey your message in a more compelling way.
Personalize your content: Personalization can make your content more relevant and relatable to your audience. Use data to tailor your message to your audience's interests and needs.
Collaborate with others: Collaboration can help you reach new audiences and offer a fresh perspective. Find like-minded individuals or brands to partner with and create content that's greater than the sum of its parts.
Remember, these hacks are not a substitute for hard work, consistency, and authenticity. But by leveraging these strategies, you can increase your chances of standing out and being un ignorable in a crowded and competitive world.
One New Thing (That I didn't Know)
It is not possible to exceed the weight limit (70 lb) of a US Postal Service small flat rate box, even if you filled it with the densest substance on Earth. Talk about ensuring your outcomes!
Boring Stuff That Scales
Here is a great story of the California Gold Rush that you must try and understand by understanding the underlying ever green business lessons. The more you can operationalize those 4 lessons, the more repeatable your growth can be, you can only scale what you can repeat, and you can only repeat what you can operationalize without fail. What are those lessons:
Predictable Demand
Sustainable Business
Competitive Advantage
Diversification
In 1848, $2.7 billion of gold was uncovered in California.
People from all over the world came to get a piece of it.
But it wasn't the miners who made a fortune.
Story of California's first Millionaire and 4 evergreen business lessons:
— Tanmay Singh Chauhan🖊️ (@TanmayS_Chauhan)
1:45 PM • Apr 1, 2023
What You Should Be Watching
Codie Sanchez is a great follow,(Look her up online) this is an interview she did, one of may. Her YT channel is worth a follow also.
This story she covered is interesting. From meeting on Bumble to starting a $100 Million business together, Alex and Leila Hormozi are the definition of a power couple. Going from $0 to $1.7 Million a month FOUR times in a row proves they aren't just getting lucky!
Some fantastic insights and the kicker you need today to get started. Must Watch!
Monetize Your Time
By investing it in things that give you leverage. In this whole AI Race, let me help direct you tools that you must make part of your repertoire.
1. http://Befunky.com - Photo editor 2. http://Franks.ai - Search engine + content creator 3. http://Fliki.ai - Turn text into videos with AI voices 4. http://Vondy.com - 50+ AI-powered tools 5. http://Tweetmonk.com - AI Twitter assistant 6. http://Gling.ai - Video editing tool 7. http://Aipicasso.app - AI image generator
One Last Thing
You can start at any age with any thing. You have head about Walmart right? Did you know its founder started it at 44. Here is the story, age is just a number. Instead focus on doing and executing vs worrying about how old you are or what you may have missed. Rest assured, you will miss 100% of the shots you don't take today.
Sam Walton was born this day in 1918.
He started Walmart at age 44.
Over the next three decades, it grew to become the largest retailer in the U.S.
Here’s more on how he did it… 🧵
— Jon Erlichman (@JonErlichman)
12:37 PM • Mar 29, 2023
Bonus! Thought of the week
Selling a dream. The best example of that is the Wall Street Journal 2b$ Sales copy. Think about it, sell people dreams, help them win vs selling them products or services.
The greatest salesletter ever written:
Wall Street Journal’s ‘Tale of Two Men’.
It made over $2 BN in revenue because of one technique:
Indirect storytelling.
Learn it in 3min🧵
— Julia MacDonald (@julia_m_mac)
1:24 PM • Mar 31, 2023
Let’s take a second to put that in perspective. Two billion dollars in sales over 28 years amounts to $195,694 a day. Every day, The Wall Street Journal adds $195,000 into their bank account because of a few well-crafted paragraphs.
Martin Conroy wrote the two-page copy that sold the business journal like hotcakes. The sales letter didn’t change much in its 28-year life, except for the year-to-year price changes and minor edits.
For better outcomes think about universal truths and tell them well.