Last week I had an executive coach (a friend) reach out to me. He is top of his game, advises some tier one CEOs and Board Members globally on life skills. His ask, "Hey do you know this ChatGPT thing". I was intrigued so we had a quick conversation. Without naming names he said, so long as I'd sign a tier one confidentiality agreement he has some clients who would like to learn about ChatGPT. I referred my friend to google, given my general dislike for confidentiality agreements even before a conversation has started. But he can be forgiven for that mis-step, the nature of his work is such.So what does and executive coach want with ChatGPT? Apparently, the reoccurring theme for about a month across his top CEO clients and Board Members was their imposter syndrome re-run, since they didn't know enough ChatGPT, they felt they were either unfit to lead their organizations or must do some thing to bridge the knowledge gap. Some were having breakdowns in trying to figure out a way to not sound "dumb" when conversations around the golf course and most board rooms were around ChatGPT.

This is what they mean when they say change is inevitable. Imagine these 8 figure corp leaders, threatened by technology. Some of these folks are in boring industrial businesses but the impact of ChatGPT is so far reaching that it is doing a host of things.

• Making people uncomfortable

• Having people reach out for help

• Leading people to second guessing them selves

• Creating space for new types of training and skills arbitrage

• New market opportunities across traditional boring businesses

I did 4 , Thirty minute sessions with One CEO and 3 Board Members. Why? Because I was Curious... Here is what I discovered:

• Business Leaders are quite clued out about ChatGPT

• They are willing to pay a lot to learn and for anonymity

• The things they fear are "AI & its impact" on their business

• The top question was "what article can they read about ChatGPT + AI" around a business context

• Boomers are on their way out, not because I'm being ageist, but because the knowledge gap between who run large traditional powerful companies and those who work in them is wider than ever.

Prompt Engineering is here to stay. Those who effectively learn to engage with Language models and use them to extrapolate and build business solving models will win big.

There are four types of things emerging in this space:

• Schiesters, who will try and game the players who want to use the new system

• Real hustlers who will build short term advantages and sell & get out fast

• Long term players who will first learn how to do well in the space then exploit it for commercial game

• People who will identify, leverage & build ancillary systems processes & models atop and in conjunction with ChatGPT to answer exam questions that they can monetize.

My advice, find your "exam questions". Meaning, identify some thing that others cant see today as well as you can, based on what ever inherent info leverage, advantage you have today. Monetize your outcomes fast, this is an evolving space, be the person who gets the call after CEOs come back from their golf game, to fill in the blanks.

"We can all give advice to others, but struggle to find solutions to our own problems. Does this sound like you? It's called Soloman's Paradox. So, how can we overcome it?"

You can only fix your outcomes when you know what to fix. Read along.

King Solomon is synonymous with wisdom and great advice. But in his personal affairs, he was incredibly shortsighted. His story has given rise to the concept of Solomon's paradox. Studies have proven that we are much better at giving rational and useful advice to other people rather than ourselves — we're much more expert when we're distanced from a situation.

Soloman's Paradox is the tendency to find it easier to solve other people's problems but struggle to solve our own. This happens because when we try to solve our own problems, our emotions can cloud our judgment, making it difficult to see the situation objectively. In contrast, when we help others, we are less emotionally invested, and we can approach the problem with a clearer and more rational mindset.

For entrepreneurs, this paradox can be particularly relevant. Entrepreneurs may be great at finding solutions to their employees' problems, but they may struggle when it comes to solving their own challenges, such as decision-making, managing stress, or finding work-life balance. Recognizing this paradox is the first step towards overcoming it, and entrepreneurs can learn to apply the same objectivity and rational thinking they use when solving others' problems to their own challenges. By doing so, entrepreneurs can improve their problem-solving skills, make better decisions, and achieve greater success in their ventures.

In 2014, a paper from psychologists Igor Grossman and Ethan Kross introduced the idea of Solomon’s paradox. It is worth a read for any one interested in enhancing their outcomes.

That E-cigarettes were first invented in the 1960s, but were never sold in order to protect the traditional cigarette market. How do we know this. British American Tobacco to develop a novel kind of smoking device under the codename “Ariel” between 1962 and 1967. Whereas filters were meant to eliminate specific harmful constituents of tobacco smoke, Project Ariel tried to reduce smoking to its alkaloid essence: nicotine. By heating instead of burning tobacco, the scientists working on Ariel managed to produce an aerosol smoking device that delivered nicotine with very little tar while retaining the look and feel of a cigarette. However, after receiving two patents for Ariel, British American Tobacco ultimately decided to abandon the project to avoid endangering cigarettes, its main product. Today, as e-cigarettes are surging in popularity, it is worth revisiting Ariel because it is not just an episode in the history of aerosol smoking devices but its starting point. Ever thing that is new, is really some thing is old...

This post has gotten both acclaim and peoples wrath. I guess perspective matters.

On the surface, some one had a training issue for their 12 year old, they did the logical thing and looked for a qualified person to turtor their daughter.

But here is where the story takes a turn, it was a Phd qualified Math Tutor, charging 4$/H from Pakistan. Amber is from Lodhran, most people in Pakistan, could not point out where Lodhran is on a map. If I had not had a logistics role in a former life, I would also struggle.

Why is this boring and how does it scale? Whilst Ambers charges seem outrageously low to some, they tell a story, one of the internet bringing new opportunities in areas and to people who lacked them in the past. Whilst 4$ is near tragic level of comp, Amber has agreed to it, for 5 hours a week this will mean 20$ or about 80$ a month. Whilst most would sit and argue it's too low, its genius from Ambers end. Why? Because it's her proof point, even minus the un-called twitter notoriety she proved to a client she can do a job, when she does a few of these, she can scale pricing after proof points. By one client, she can nearly make minimum wage. It only scales from here. We all have to make the choices given our circumstances, Amber has proven no less to us that market product fit can be found any where. She has identified the market for tutoring, now she is ensuring she has a product to sell within that space.

Interesting enough, the thing about proof points is, I feel its already working look at her $/h rate now. Even if $4 rate is to be assumed and total 132 hours applied her LTV from UpWork is almost 150,000 PKR. The difference between you and Amber is, she has a head start, she's already selling a service that people need. Tutoring.

What is the boring skill that you will monetize today?

In todays crazy economic environment. One of my fav reads came to mind. How To Stop Worrying & Start Living" by Dale Carnegie. It has sold 6,000,000+ copies, Im happy to lend you mine . But here 2 excerpts to enjoy and learn from.

By using the best of free forums to shape your thoughts and bring you answers. Reddit forums. Here is a list of the best subreddits where you should be investing your time.

By asking ChatGPT all things you couldn't ask your parents, your teachers, your peers. Here is the best example of exploring and exploiting a tool for monetization. The story of giving ChatGPT $100 and asking it to make money.

I’ll finish the story incase you don't want to click.

• First 6 months, revenues are down, he opens the first envelope, it says “Blame the previous CEO…”

• He does it. Everyone agrees. Stock price bounces back.

• Following 6 months..revenues down again…

• So he opens the 2nd envelope and it says “Blame the environment”

• Everybody agrees. Macro environment is bad. What are interest rates again?

• 6 months later, still no revenue growth. He opens the 3rd envelope, it says “prepare 3 envelopes”

Moral of the story: Most outcomes a predictable, it depends on how you want to play the game or if you really want to do the job. Some times its 2 very different things.

Go through this thread to discover a world of unique possibilities and ideas that you can learn from and build some thing actionable your self.